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Build & Align Your BusinessStart Your Business

Starting a Youtube Channel: Avoid These 10 Mistakes

by Ashlee Tate
written by Ashlee Tate

Why now is the perfect time to start a youtube channel for small business and nonprofits!

 

  • Lack of commitment

    • consistency

  • Your Thumbnail

  • Understand what you want from your channel related to your marketing strategy

  • Let people know when you’ll be uploading (pick a day and time you can commit to)

  • Determine your audience

    • VLOGs are bonus or second video of the week strategy

    • stay focused in a lane not a niche.

  • Create series that are related to the same topics

  • Promote and market the video with strategy built into your video from the outline,

    • start with content in the first 15 seconds,

    • introduce yourself quickly,

    • back to content,

    • reverse engineer a press release and bury the lead

    • Promote your subscription mid video, Create an IGTV section

  • Measure what matters

    • Tubebuddy.com/unleashed

  • Analytics

    • Watch time not subscribers or views

    • You are competing against an algorithm not other creators

  • Engagement

    • Respond to your comments

    • Start the conversation especially when you are starting out.

    • Use all of the tools youtube gives you.

  • Ad placement

    • Don’t interrupt the conversation with your viewer

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Build & Align Your BusinessStart Your Business

How to build a community from your social media platforms

by Ashlee Tate
written by Ashlee Tate

Start building your community today with this simple strategy.

  • First off I’m not talking about an email list
  • You do a lot of work to create the right social post, to get likes, to build followers but you can’t connect with those people ever again,
  • Everyone says build an email list but what if I changed that conventional advice to say start building a tribe first. In this video I show you how I started building mine and why I wished I’d started from the beginning.

First off, Welcome to The Socialife, a mindset, lifestyle and mission to help you unleash your something amazing so you can be remarkable in business and in life.

  1. Make this a backstage invitation to get to know the real you with lives or personalized answers to their questions that you just may not be able to get to on your social media

  2. Create something that will help your target audience significantly get over something for me that the nonprofit startup course from start to finish or the Academy where I help new business owners build a strategy to align and lead their remarkable brands through weekly meetings. 

  3. Use this as an opportunity to understand your customers better.

  4. Building a house on another person’s land is always a risk and that’s why I suggest using your email as the gateway, you want the ability to connect when you are ready to share an important message or announce a new product or service. (sell through email, connect in group)

  5. Make your email a gateway to your group to access perks going live, accessing others to make connections or some other benefits that only your group receives. ( to sell and to announce things coming up in your group) (schedule your live in the group and leave the time in email and place your videos there) 

When you’re focused on building a business it can be difficult to show people the real you, the relaxed you, the funny side of you, the mistakes and so on. When you have a community that has chosen to connect with you, you are given not only that opportunity, but the opportunity to build a deeper relationship and not have to cram your products or services down their throats.

Within your community you can ease them through the funnel on their own time as well as making selling your products, services or mission much easier and more authentic. 

Remember, Your business is a journey and journey’s tend to be much easier when others are with you. People want to connect and when you give that opportunity you inspire a movement

No matter where you are on your journey to success, building your crew is critical. No matter how long it takes or how slow going it is. 

Another benefit to building a community is the opportunity to understand what your target audience is going through, their struggles, what content works for them and what doesn’t

Whether for profit or nonprofit you are ultimately building a brand for your business with a specified target audience that you want to connect with. Your community is the place for you to connect even before you have a product or service to sell. 

A community builds trust and trust can take time, but it’s much easier when that trust, content and communications are given context of who that person really is at their core. This is why social media works so well. People follow people they know like and trust. If you’re on my instagram page you know that I share a lot about my personal life, more than you’ll ever hear in a video. But if you just watch my videos, since I don’t vlog, you’ll never see that side of me. I use my community as a way to connect on a more personal level with subscribers and followers in one fell swoop while also creating a way for them to connect with others on the same journey

Think of having a holding place for the people who are interested in your message, service, or product  and want to connect, learn more and eventually purchase a from you. 

Now they know, like and most of all TRUST YOU! 

Let’s Unleash Your ‘Something’ Amazing!

If you’d like to learn more about the Unleash Your Purpose Course or The Academy find more information here: www.ashleetate.com/workwithme

Don’t forget to join us in the tribe! Grab your free invitation down below!

 

 

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Build & Align Your BusinessLead Your Business

20 Affirmations to conquer self doubt and fear of failure in business

by Ashlee Tate
written by Ashlee Tate

20 affirmations to conquer self doubt and fear of failure in business


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How to deal with self doubt and fear of failure in business

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Every entrepreneur I know has dealt with some form of self doubt if not truly having full blown impostor syndrome a psychologically diagnosed syndrome that many people majority of which have been successful women, one being Maya Angelou throw around but actually cripples many people according to a study published in the journal of behavioral Science in 2011. 

Correct Your Mindset

A forced evolution of your business, think of the journey as a process not a destination. You aren’t missing the mark, because there isn’t one. In starting and growing a business there are iterations all the time, there is no clear path. Right now as I record this video, many of us are going through some fears of failure but this is truly just another iteration of our business.- Affirmation: I am on a journey to success and my business is growing each and every day.

Lead With Decisiveness

Lead with decisiveness. If you aren’t sure what to do go with your gut with the information you currently have, don’t be afraid to course correct. Change your mind if you determine a better path, there is no rule book for your brand. Inform your constituents of your reasoning and people will understand. 

Face Your Fears

To start a business, the first thing you must do is face a fear… the fear of rejection, the stumbles of starting and when you’re growing the business you have to keep facing those fears by trying new things to help your business grow…for some its social media, for others it’s the rejection of a grant proposal, a partnership, a new product, but if you don’t face those fears you won’t grow. So push yourself to try something new, even the thing you’re most afraid of, if people don’t like it they don’t have to watch, read or comment on it…it’s your space, your business and your life…do you!

Success Takes Time

Lose the benchmark of OPS (Other People’s Success) determine your own definition and keep that as your north star. Remember that success takes time. Don’t compare any aspect of your journey because no two are the same. When learning tactics  be sure to determine how they fit into YOUR overall strategic direction.

Control the Negative Self  Talk

Negative talk will creep in. It’s bound to happen even with the best of us but psychologist Audrey Erwin suggests asking yourself does this though help or hinder me? I would suggest asking yourself this same question about your network. Stop the negative self talk in its tracks by shifting your focus. Find or do something that makes you happy… for me its a TV show I can zone out on, maybe it’s taking a walk or chatting with someone who makes you laugh! The idea is to stop the negative talk immediately as soon as you recognize it!

Ditch the Naysayers

Watch your energy levels around certain people. Surround yourself with people who want to see you succeed. Ditch the naysayers, the toxic people, the unsupportive people even if they are family! You’ll find that the energy you have left to pour into your business will double. 

 

Acknowledge Your Accomplishments Small or Large

Acknowledge your accomplishments small or large. Put them in writing. It can be tough to be optimistic all the time but it’s not as difficult to find little accomplishments each day. Some Days those will be things like unloading the dishwasher cause that’s all you could do and others it might be revamping your entire website. 

Focus on Short Term Goals 

Make short term goals that can be accomplished in 90 days leading up to a milestone. Remember we all deal with self doubt and turn it into a motivation to keep going. Focus on progress not perfection. 

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Build & Align Your Business

How to Write a Press Release in 7 Steps

by Ashlee Tate
written by Ashlee Tate

How to Write a Press Release in 7 Steps!

 

Basic steps you need to take on to more advanced tips later in the video plus the most important one. Let me tell you, PR is no easy task!

  1. The 5W’s of writing and the How The What and the Why should be in the first paragraph. 
  2. Front load your press release- This is what journalists do when catching YOUR attention as a reader. 
  3. Focus on the Headline and the email subject line
  4. Include all of your contact information 
  5. Use quotes
  6. Spelling and grammar check and no exclamation points. Remember this is business writing.
  7. Be relevant. Know what’s happening in the news right now. Learn the subtle art of what PR consultants call newsjacking. 
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Build & Align Your Business

10 Ways to Build Your Business in Uncertain Times.

by Ashlee Tate
written by Ashlee Tate

Looking back to move forward

Get an idea of your current situation financially. Getting a bird’s eye view of your financial situation will allow you to figure your next step in the direction to take your business to the next level. 

 Get Centered: When times are busy and you don;t have much time to focus on the fundamentals of your business, slow periods can provide just the kind of time you need to refocus that energy and get centered. Your purpose is the guiding compass in your overall strategy. In general your priorities, company values and what you’re willing to accept to turn a mission will align with your purpose. We can get so focused on profit and staying afloat that we forget our why. It’s good to reacquaint yourself with the purpose of your organization as your true north. 

With a bird’s eye view of your financial situation and a reacquaintance with your purpose this is  a great start in evaluating your current course of direction-your strategic Vision. Are your goals, KPI’s and current progress in alignment with your  overall strategic vision. This is a great time to reiterate your purpose and vision to your team members as well as looking for ways you can still accomplish the mission through a different means. Is there room to adapt to the current situation or pivot. 

Analytics is one area that many of us just don’t have the time or energy to pay attention to after completing the everyday tasks of running a business, a family and just living life but it is an integral part of determining future strategy and direction. 

 

Preparing to move forward

Learn and teach- With this period of down time, you have the time to bone-up on the latest industry changes, follow thought leaders, read new books , try out different practices and evaluate current Standard Operating Procedures. Are they outdated, are they broken? 

 

Connect- They say keeping old customers is way easier than finding new ones. Focus on customer engagement, customer appreciation and finding ways that may not have been feasible prior to the slowdown to connect. Instead of heavily advertising, take this time to construct or enhance your inbound marketing strategy. People are still looking for your product or service, how can you let them know you are the right person for them. This is a great time to experiment with your messaging. 

Use this opportunity to reach out to current customers in order to attain testimonials, highlight them through spotlights or even interview them so others can see your process in action and give them a boost as well. You may even continue to do this after the slow down ends. Completely a win-win situation. 

Expand Your Network- Networking may be a little easier during a slowdown period especially during the times of Covid-19 shelter in place. Connections might be a little easier to access and more timely via social media, email and phone calls. Just be sensitive to making particular asks as this period of time is not the typical business environment. That being said it is a great time to get on someone’s radar, let them know what you think of their work or simply make conversation over this period of time. 

 

Lead Your Purpose

Share your purpose- Although there are many ways to share your purpose, now is an opportune time for both your business and media outlets to take a stab at public relations. Media outlets are hungry for different points of view and your business is eager to be seen as a thought leader. (how to prepare yourself for public relations) Therefore, this is a win-win for both parties. 

Reevaluate productivity habits and routines- During a slow down period we can find ourselves working at a lower level of productivity than when we are forced to work at max capacity. THis could mean sleeping in late, not getting dressed for the day, not planning an agenda. Use your time wisely to give yourself the strength and ability to focus as a leader. Ensure that you are taking the time to exercise and keep your mental health in shape. 

Look at this period of slowdown in your business as an opportunity to course correct your strategic vision and concentrate on alignment to set yourself up for profitability in the future. Use this time to recognize and appreciate your customers while creating new and meaningful industry contacts to continue building your network. 

Stay at the forefront of your industry by assessing your web presence and overall messaging and communication channels to continue the growth of your business. Stay Remarkable and unleash your ‘something’ amazing!

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Build & Align Your Business

How To Overcome Your Fear of Public Speaking

by Ashlee Tate
written by Ashlee Tate

3 tips to overcome your fear of public speaking.

Speaking is probably one of the hardest things that many of us as leaders must overcome in order to share our purpose. However, in today’s video I’ll be sharing a few tips to help you overcome that fear of speaking and shift your mindset in how we think of our stage. 

  1. No one knows what you were going to say….Dale Carnegie says there are always three speeches for every one you actually gave. The one you practiced, the one you gave, and the one you wish you gave. 

  2. Connection between your purpose and your people- knowing your audience and the connection between them and your purpose…there is a story there and I would lead with that. Learn to communicate your purpose: One of the ways I teach you to do this is by creating a strategic vision. 

  3. Think of your stage as a platform. Your stage is anytime you are telling your story. Depending on who you are telling your story to will determine HOW and WHAT pieces of your story you are going to emphasize and focus on and drive home.  People are there to hear you speak. They are not forced or coerced to listen to your message.  They have the freedom to stop receiving your message. 

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Build & Align Your BusinessLead Your Business

How to Boost Your Confidence!

by Ashlee Tate
written by Ashlee Tate

How to Boost Your Confidence!

 

To view the full transcript of this video, go to https://ashleetate.com/how-to-boost-your-confidence-video-transcript/

So many people ask me about improving their confidence in day to day life, as well as in their entrepreneurship. Having confidence in yourself is critical to interacting with others in an effective way, and achieving your goals in a productive way. As someone who learned strategies for carrying yourself with purpose and entering each day with confidence, I want to share how you can do it to. Here are my 10 tips for boosting your confidence in all aspects of your life. 

  1. Know Yourself

Knowing yourself and how you want to be seen by the world changes the way you are perceived. If you know what your “brand” or set of beliefs is, broadcast them in a way that is effective and strong so that others will perceive you in that manner.

  1. Understand Your Presence

A common phrase I use to describe your presence is your “vibe”. The vibes you surround yourself with and present yourself with are crucial in defining your relationships with others and the world. An easy way to conceptualize this is to remember the “Golden Rule”. Put out vibes in the world that you would want to receive for yourself, and they will come to you.

  1. Speak Positively About Yourself

Confidence begins from within, not from your environment. If you think and speak negatively about yourself, your outer presence will suffer. Every day, we should be exercising positive self-talk. Tell yourself that you can make that speech. You can raise that money. You can do it!

The way you think about yourself will reflect on those you interact with.

  1. Envision the Task as Complete

If you are nervous about achieving a goal or finishing a task, the best way to prepare yourself is to imagine it in your mind as complete. This can boost your confidence because your mind is primed for the challenge ahead, rather than dreading the challenge. Any mistakes you may be concerned about will seem easier to avoid if you know you will make it to the end.

  1. Note Your Appearance

If you want to feel confident, look confident. We all have days that we don’t have the energy to dress up, do our hair, or wear makeup. That’s totally okay! However, when we wear clothes that we like, style our hair, or put on lipstick, the way we feel translates into confidence. 

  1. Be Prepared

When I am prepared for an event or project, I feel so much more confident about the task ahead. Everyone struggles with a lack of motivation, but challenge yourself to push through any negativity towards your work. Being prepared is huge for confidence, so do that reading; print those forms; make that powerpoint; do everything you need to do to feel comfortable with the task you have to face.

  1. Get Into a Good State of Mind

The right state of mind will vary based on your personality and your task. You can prime your energy for the day by eating healthy food, exercising and giving yourself time to relax and prepare in the morning before going out and being productive. 

  1. Take Review

When you do a presentation, an interview, or any task that is difficult, try analyzing how you felt during and after the task. Was your energy drained? Did you lack motivation? Was it too cold in the room? Some factors may seem less important than others, but everything affecting you during that time will reflect in how you perform. Avoid certain stressful situations or environments in preparation for your day.

  1. Get Rid of Toxicity

“Toxicity” can refer to anything. Toxic friends, environments, jobs, or mindsets should be cut out. Some things are unavoidable such as work or school, but limit all aspects that you can control. Surround yourself with positive energy and the energy will come to you.

  1. Be a Work in Progress

You can read this list or watch this video, and still have days where you feel unconfident. That is okay! Don’t give up because what you’re doing doesn’t seem to work. Every day is a new hurdle and will bring different challenges. Check in with yourself and find out what brings you down, as well as what brings you up. Enjoy the moment, and be gentle with yourself when evaluating your own confidence.

 

I hope you all take these tips to heart and that they help you in your journey of Unleashing Your Purpose. Thank you for joining me!

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