How Do I Find My Target Customer?

If you could replicate just one customer of yours a million times, who would that customer be? 

Who is that one customer that you absolutely love to work with? Who is that one customer that needs your services and is so excited about what you’re putting out into the world? 

If you can name one customer that is like this, then great.

For today’s blog, let’s focus on that customer. 

Because they’re your bullseye. 

And we want our entire marketing to target the bullseye as much as we possibly can. 

I’m sure a lot of us have heard the term “target audience” before. 

While it’s great to have an idea of who your target audience is, it’s even more beneficial to specifically know who that target customer of yours is. 

For example, if you know specifically who your target customer is and you tailor your marketing around that person, you’re going to attract like-minded people. 

If you focus on your target audience, however, your messaging may not be as crisp and clear. 

Let’s say your target audience is “teens.” What is your marketing going to look like? What are you going to say? Who are you really targeting? 

There are a lot of different types of teenagers, but because you’re focused on “target audience” versus “target customer,” your message suddenly becomes watered down and your marketing strategy isn’t as effective. 

Does that make sense? 

Now, don’t ditch your current clients if they aren’t your target customer. Oftentimes, we will hit around the bullseye rather than the bullseye itself. 

This is just a way for us to focus our marketing efforts so that we can attract more of our ideal customers. 

In an ideal world, all of our customers that we attract should feel as though our marketing is tailored to them specifically or is tailored to someone they want to be like. 

Good marketing is that crisp and that clear! 

FINDING A PULSE   

When I refer to “finding a pulse,” what I really mean is that you should work towards knowing everything about your target customer. 

Start to ask yourself specific questions so that you can build a repertoire of your ideal customer. 

These questions could range from: 

How old is my target customer? Is my target customer a female or male? What is the demographic of my target customer? Where does he/she work? Where does he/she like to hangout? What color does/he like? 

Get personal and be specific! This process is different for everyone and everyone will come out with a different result. 

And if you already have a customer in mind who represents your target customer, you could even ask yourself… Would [insert name of target customer] be attracted to something like this? Would he/she like this? 

By the end of this, your target customer should have a pulse. 

You should know your target customer like the back of your hand. 

Target your marketing plan around this individual… And you’ll find success!