Starting a Youtube Channel: Avoid These 10 Mistakes

Why now is the perfect time to start a youtube channel for small business and nonprofits!

• Lack of commitment

  • consistency

• Your Thumbnail

• Understand what you want from your channel related to your marketing strategy

• Let people know when you’ll be uploading (pick a day and time you can commit to)

• Determine your audience

  • VLOGs are bonus or second video of the week strategy

  • stay focused in a lane not a niche.

• Create series that are related to the same topics

• Promote and market the video with strategy built into your video from the outline,

  • start with content in the first 15 seconds,

  • introduce yourself quickly,

  • back to content,

  • reverse engineer a press release and bury the lead

  • Promote your subscription mid video, Create an IGTV section

• Measure what matters

  • Use this free tool

• Analytics

  • Watch time not subscribers or views

  • You are competing against an algorithm not other creators

• Engagement

  • Respond to your comments

  • Start the conversation especially when you are starting out.

  • Use all of the tools youtube gives you.

  • Ad placement

    • Don't interrupt the conversation with your viewer